FELFEL Launches Partnership with 2nd Ave Deli — Bringing a New York Icon to the Office Smart Fridge
New York, NY — 2025
FELFEL, the pioneer in smart fridge solutions and healthy office food, is proud to announce the launch of its partnership with 2nd Ave Deli — one of New York City's most beloved and enduring culinary institutions. Through FELFEL's network of smart fridges and office pantry solutions, the iconic flavors of 2nd Ave Deli will now be available to employees directly in their workplace, making one of the city's greatest dining traditions part of the everyday office lunch experience.
Founded in 1954 as a tiny 10-seat East Village lunch counter by Abe Lebewohl, 2nd Ave Deli grew into a true New York institution — a James Beard American Classic and winner of a James Beard American Regional Classic award, celebrated for its certified kosher pastrami, corned beef, matzo ball soup, and generations of loyal New Yorkers who have made it a fixture of city life. Today, under the stewardship of Abe's nephews Josh and Jeremy Lebewohl, the deli continues to honor that legacy with the same dedication to craft, quality, and soul that made it famous.
2nd Avenue Deli
"2nd Ave Deli is more than a restaurant — it's a piece of New York history. Partnering with FELFEL means we can bring that history to people where they work every day, and that's something we're incredibly proud of."
— Jeremy Lebewohl, Co-Owner, 2nd Ave Deli
A New York classic, now in your office FRIDGE
Through this partnership, FELFEL clients across New York City will have access to a curated selection of 2nd Ave Deli's signature dishes — freshly prepared and stocked daily in FELFEL's smart fridges. From classic pastrami and corned beef to matzo ball soup and knishes, employees can enjoy authentic deli fare as part of their daily office food experience. No delivery wait. No catering minimums. Just the real thing, ready when you are.
2nd Avenue Deli’s Famous Pastrami Sandwich now in the FELFEL Smart Fridge
Redefining FOOD AT WORK
As companies continue to invest in employee wellness programs and meaningful workplace benefits, access to quality, freshly prepared food has become one of the most valued perks an employer can offer. FELFEL's office pantry model — built around smart fridges stocked with healthy office snacks and restaurant-quality meals — makes this effortless to deliver at scale. With the addition of 2nd Ave Deli to its partner network, FELFEL reinforces its commitment to bringing New York's best food directly to the people who power its businesses.
For HR teams, office managers, and companies evaluating food delivery for offices or corporate catering options in NYC, this partnership signals a new standard: the city's most iconic restaurant names, available as a daily office food solution through a single, seamless platform.
About FELFEL
FELFEL is a workplace food company dedicated to making healthy, freshly prepared food accessible in any office environment. Through its network of smart fridges, office pantry programs, and corporate catering partnerships, FELFEL serves businesses of all sizes looking to invest in their people through better food. FELFEL operates across New York City, partnering with leading food brands, chefs, and producers to bring real food to the workplace.
About 2nd Ave Deli
The 2nd Ave Deli is a certified-kosher Jewish delicatessen with two Manhattan locations — 162 East 33rd Street and 1442 First Avenue on the Upper East Side. Under the stewardship of Josh and Jeremy Lebewohl, the deli has maintained its excellence while continuing to experiment and evolve, serving authentic deli fare to loyal New Yorkers and visitors alike for over seven decades.
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Available in NYC offices now.
Visit felfel.com to learn more.
