How Equinox Replaced Catering Runs with On-Site Fresh Meals
Equinox's Hudson Yards office faced a common problem: great workspace, no convenient lunch nearby. FELFEL installed a smart fridge in their open lounge — employees now enjoy 10+ daily meal options without leaving the building, regardless of weather.
The Challenge:
Great Views, Tough Lunch Runs
Equinox’s office is located in the Hudson Yards area — an area with some of the strongest winds in the city.
One of the coldest areas in New York City.
On cold or windy days, stepping outside meant:
Long, uncomfortable walks for office lunch
Limited appealing food nearby
Employees opting to skip meals or settle for quick fixes
Despite a beautiful office environment, lunch breaks in the office often felt like a hassle.
The FELFEL Solution:
Warm Meals, No Coat Required
FELFEL brought fresh, chef-crafted meals in a healthy vending machine into Equinox’s open lounge space with sweeping views of the Hudson River.
FELFEL offers every day over ten different lunch options and they variety changes every week. In the case of Equinox we adjusted the design of the FELFEL Marketplace to Equinox’s brand vision.
During the inauguration event the FELFEL team explains the FELFEL Concept together with Equinox CEO focusing on the benefits of the new wellbeing benefit for employees:
Employees can now:
Enjoy warm, healthy meals without going outside
Stay comfortable regardless of weather conditions
Take real breaks in a beautiful setting
At any time during the day
Lunch fits seamlessly into the workday — rain, wind, or cold.
FELFEL offers all different dietary needs: vegan, comfortable, glutenfree etc.
The Result:
Comfort, Convenience, and Better Breaks
Employees eat better and happier on cold and windy days - they no longer have to go outside to find lunch
Breaks finally feels restorative, not rushed
Food become part of the office experience & culture according to an employee survey
Final Thought
In a location where weather and distance make lunch inconvenient, FELFEL brings food exactly where it belongs — inside, warm, and effortless.
