Lunch That Doesn’t Depend on the Weather
Focus: Location, Comfort & Convenience
The Challenge:
Great Views, Tough Lunch Runs
Equinox’s office is located in the Hudson Yards area — an area with some of the strongest winds in the city.
One of the coldest areas in New York City.
On cold or windy days, stepping outside meant:
Long, uncomfortable walks for lunch
Limited appealing food nearby
Employees opting to skip meals or settle for quick fixes
Despite a beautiful office environment, lunch breaks often felt like a hassle.
The FELFEL Solution:
Warm Meals, No Coat Required
FELFEL brought fresh, chef-crafted meals directly into Equinox’s open lounge space with sweeping views of the Hudson River.
FELFEL offers every day over ten different lunch options and they variety changes every week. In the case of Equinox we adjusted the design of the fridge to Equinox’s brand vision.
During the inauguration event the FELFEL team explains the FELFEL Concept together with Equinox CEO:
Employees can now:
Enjoy warm, healthy meals without going outside
Stay comfortable regardless of weather conditions
Take real breaks in a beautiful setting
At any time during the day
Lunch fits seamlessly into the workday — rain, wind, or cold.
FELFEL offers all different dietary needs: vegan, comfortable, glutenfree etc.
The Result:
Comfort, Convenience, and Better Breaks
Employees eat better on cold and windy days
Breaks feel restorative, not rushed
Food becomes part of the office experience & culture
Final Thought
In a location where weather and distance make lunch inconvenient, FELFEL brings food exactly where it belongs — inside, warm, and effortless.
