The Micro market that’s actually chef-made
New York's #1 rated office Lunch fridge
A micro market turns part of your office into a self-checkout convenience store. FELFEL takes 10 sq ft and an outlet, and fills it every morning with chef-made hot bowls, fresh salads, snacks and locally sourced drinks. No buildout. No shrink. No ordering.
Trusted by 1,000+ EMPLOYEE FORWARD workplaces
HOW WE COMPARE
FELFEL VS. A MICRO MARKET: SIDE-BY-SIDE
Feature
Micro market

Space required
A dedicated break room area with open shelving, coolers, a freezer and a checkout kiosk.
10 sq ft and a standard outlet.
Setup
Fixtures, millwork, kiosk install, weeks of lead time.
Installed in one morning. Free of charge.
Theft and shrink
Open shelves, self-checkout and camera surveillance.
Locked fridge, opened with the app. Every item accounted for.
Where the food comes from
A regional vending and refreshment operator's warehouse.
New York chefs and kitchens, with ingredients from local farms whenever possible.
Warm meal options
Shelf-stable items and a microwave.
10+ weekly changing hot meal options.
Unsold fresh food
Yours to absorb, or it simply never gets stocked.
We take it back. You pay nothing for it.
Personal support
A route driver on a service schedule.
A dedicated team.
HOW FELFEL DIFFERS FROM A MICRO MARKET FOR OFFICE USE
A micro market is unattended retail. It comes out of the vending industry and is built to sell a wide convenience store assortment from open shelves with a self-checkout kiosk. That works, but it costs you real estate. You give up part of your break room to fixtures, coolers, a freezer and a kiosk, and you accept that open shelving means shrink and cameras.
FELFEL is built as a food program, not a store. One smart fridge in 10 sq ft, installed in a single morning, restocked every single morning by our own team. It is locked, employees open it with the app, and everything they take is billed automatically. Nothing walks out unpaid.
The bigger difference is what is inside. A micro market is strong on snacking and weak on lunch, because fresh food is the hardest thing for a warehouse-based operator to rotate. FELFEL works with leading New York chefs and restaurants, the menu changes weekly, and there are 10+ hot meal options alongside salads, sandwiches, breakfast, fruit and drinks. Anything that does not sell goes back on our truck at no cost to you.
HOW IT WORKS
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1. Decide the SET UP
All FELFEL needs is an outlet, and 10 sq ft of space. Our trusted operations crew can get a FELFEL installed and ready to go in one morning.
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2. FREE INSTALL & DAILY restocking
Your FELFEL is freshly stocked with every single morning. We monitor inventory daily so the fridge is always full of the good stuff your team actually wants!
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3. YOUR TEAM ENJOYS!
When you’re hungry, just scan in with your app, choose your fuel of choice, and enjoy. No lines, no hassle—just delicious food that fits the rhythm of your workday.
Recently launched customer testimonials
★ ★ ★ ★ ★
“We replaced our catering order with FELFEL. The team eats better, our admin work dropped to zero, and there's almost no food waste."
Halah AlQahtani. Senior Director of Culture, Glossier
What New York Office Managers Say
FREE TEAM LUNCH
Boost office culture with a smarter catering solution that brings people together. We’re offering a complimentary team lunch so you can taste the difference of a smarter workplace.
Join 1,000+ top-tier companies who lunch with FELFEL.
I AM INTERESTED!
Available in New York, New Jersey, and Philadelphia — installations completed within 5 days
FELFEL operates across the Tri-State area — New York (including NYC, Long Island, and Westchester), New Jersey, and Connecticut — as well as Philadelphia.
Among others FELFEL launched in following areas in 2026:
Long Island & Westchester Melville, Garden City, White Plains, Tarrytown (Westchester)
New Jersey Jersey City, Hoboken, Newark, Princeton, Morristown
Connecticut Stamford, Greenwich
Philadelphia area Center City Philadelphia, King of Prussia
Frequently Asked Questions
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An office micro market is an unattended retail setup in a break room: open shelving, refrigerated coolers, sometimes a freezer, and a self-checkout kiosk. It comes out of the vending industry and is usually run by a regional vending and refreshment operator. Employees browse, scan and pay themselves.
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No. FELFEL is a chef-made food program in a locked smart fridge. It needs 10 sq ft instead of a section of your break room, employees open it with the FELFEL app instead of a checkout kiosk, and the food is cooked by New York chefs and restocked every morning rather than supplied from a warehouse.
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No. All FELFEL needs is 10 sq ft of floor space and a standard outlet. There are no fixtures to install, no millwork, no cameras and no kiosk. Installation takes one morning and is free of charge.
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Yes. You decide the level of subsidy, from nothing at all up to fully covered meals, and you can change it. Most micro market setups run on a consumer self-pay model, so this kind of employer contribution is not built in. With FELFEL it shows up automatically in the app and on one monthly invoice.
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A micro market relies on open shelves, honest self-checkout and camera surveillance, which is why shrink is a known cost in unattended retail. The FELFEL fridge is locked. Employees authenticate with the app, and every item they take is recorded and billed automatically. There is nothing to write off.
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FELFEL runs on one fixed monthly fee with one bill, and the equipment, installation and daily restocking are included. There is no capital outlay for fixtures or a kiosk, and no floor space to give up, which in a New York office is a real line item. Employers also choose how much of the meal price they subsidize, so you control your own cost per employee.




